Genoa CFC x Marcello Pipitone: When Football Heritage Meets Design

We're used to celebrating mud stains and signatures, but this Genoa CFC shirt collection is something a little different.

Genoa's RE:GENERATION JERSEY project is a football-fashion mash-up – and the results are stunning.

Here's the deal: It's a collaboration with Italian designer Marcello Pipitone, who has fused different Genoa shirts together to create a unique collection of Genoa collector's items.

These are one-of-one pieces, and this is the only place you can get your hands on one!

The story behind Genoa’s RE:GENERATION JERSEY project

This isn’t a typical capsule collection. It’s really about seeing Genoa’s identity in a different way.

Pipitone pulled apart official Genoa shirts from the last three seasons – shirts from matches and moments that Rossoblù fans still talk about – and put the different shirts together to make 15 completely new pieces.

It sounds off the wall, but as you can see, the shirts are incredible!

A special shirt with a special purpose

A portion of the proceeds from the RE:GENERATION JERSEY collection will be donated to AFMA Genova APS, a nonprofit supporting families affected by Alzheimer’s disease, highlighting the club’s commitment to social responsibility.

How to own authentic Genoa CFC x Marcello Pipitone football shirts

Here are all the key details for the Genoa CFC x Marcello Pipitone jersey auction:

• 15 one-of-a-kind Genoa CFC shirts

• Shirts available to bid on between March 10th and March 20th 

MWS is the only place you can secure these exclusive shirts.

Stay in the loop

Remember, whenever Genoa CFC special-edition game-worn shirts go live, you can be the first to know.

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